Competing Pressures: A Systematic Approach to Changing Behavior
Matt Wallaert

 

With two Nobel Prizes for economics now in the hands of behavioral scientists, it is abundantly clear science has recognized that, while humans are profoundly irrational beings, there is order in the chaos. This is good, because otherwise underwriting math would be completely useless. However, when we acknowledge irrationality and the ability for behavior change, we open the door to reframing how we think about what underwriting represents. Join this session for an exploration of structural ways of thinking about behavior change and a crash course in how big companies are turning to psychology to understand traditionally economic problems.